Can you have hover states in emails?

Hover Effects: The first step to interactive email. Adding a hover effect is one of the simplest ways to introduce interactivity to your emails. Hover effects are most popular when it comes to highlighting text—for example, highlighting a text link in your email copy.

How do you add effects to emails?

On the Options tab of the message composition window, in the Themes group, click the Effects button (the ScreenTip says Theme Effects), and then click the effect you want to apply.

Does CSS hover work in email?

Like, you could style a link with a hover state and a shaking animation, but if the animation (or even the hover) doesn’t work, it’s still a functional link. On the supported list of email clients that support CSS transitions and keyframe animations is Apple Mail, Outlook, and AOL mail, among others.

Does Gmail supports hover?

As of today Gmail strips all attribute selectors (h/t Mark Robbins) as well as the :hover and :checked pseudo-class and that means no more interactivity in the Gmail inbox. AOL, Yahoo! Mail and to a lesser extent Outlook.com still support interactive email though.

How can I make my email more interactive?

Here are some of the exciting ways by which you could make your emails more interactive.

1. Include videos.
2. Add GIFs.
3. Add a poll or survey.
4. Include live shopping carts.
5. Gamify your emails.
6. Utilise image carousel options.
7. Add scratch cards.
8. Include countdown timers.

How do I add interactive elements to my email?

You can add interactivity in email by adding a form, faux video, embedded video, animated GIFs, or carousel. However, Moller adds that you have to make sure these elements will work for your audience.

What are hover actions in Gmail?

Hover you mouse over any email in your inbox and you’ll see a collection of buttons. These are called hover actions, and they let you quickly act on an email in one click. You can archive emails, delete them, mark them as unread, or even snooze them.

What are interactive emails?

An interactive email includes functional elements that invite readers to engage with the content by tapping, swiping, clicking, or simply watching. Interactive elements can be anything from a GIF and illustration to a quiz or countdown timer.

How do interactive emails work?

An interactive email is an email that provides the functionality necessary for recipients to take actions desired by the senders. This email incorporates elements that allow subscribers to add items to their shopping cart, book a room, take a quiz, watch a video directly in their inbox.

How do I use image hover effects in email marketing?

In email marketing hover effects, we’re able to emulate most CSS image hover effects by simply swapping the original image with another image on hover. From a marketing standpoint, here are a few use cases for swapping an image: 1. Displaying two different angles of a product 2. Replacing a lifestyle image with a product image 3.

Does email marketing hover work in all email clients?

It works in Apple Mail, Yahoo!, most versions of Gmail, and some versions of Outlook.com. In all other email clients, you’ll simply see the original image. But images aren’t the only things to which you can apply email marketing hover effects.

What is a hover effect?

This hover effect is specifically for showcasing products. On hover, the image pops and the background colors slide out and animate. Lukas Werner used CSS and HTML to create hover effects that represent an animated box. These hover effects come with a 3D appearance or design.

What is Gallery hover effect in CSS?

This Gallery hover effect lets the user show the image tags and details. Since it has the concept of CSS hover image effect, it can improve the user’s navigation and experience. With this effect, users avoid disturbing the presentation with unnecessary details. It works well when showcasing an image without tags and labels.